Emma Houser's Portfolio

This is an advanced, real-world marketing project for local partner, Make It Yours. I led the digital marketing strategy, contributing content direction and execution to support the client’s brand goals. 

 This project earned first place in ALSAC’s Intern Innovation Competition, evaluated by the CEO and senior executives. I served as the team leader and was also recognized for my exceptional presentation skills. 

Our team developed a comprehensive strategy to encourage and increase employee goal-setting across the organization.

 This project highlights details about my summer internship contributions, including community management efforts, the creation and execution of targeted content and campaigns, and the organization of data to generate insights for regional marketing strategies. 

 As an intern, I supported regional media outreach to elevate brand awareness. I successfully secured a media lead and facilitated an interview highlighting LP’s NASCAR race sponsorship!  

This competitive analysis of Poppi allowed me to research competitors and identify key market trends. I evaluated the brand's positioning, strengths, and gaps. Our group then developed strategic insights and recommendations for the brand and organized findings into a clear, professional report.

 This project focused on teaching the class something they did not already know (TUSWDAK) about sports marketing. Through this project, I learned how to find high quality primary and secondary marketing research and tie it to a meaningful insight!